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The Psychology of Colours ~ Featuring the Colour Red


“Red is the great clarifier – bright and revealing. I can’t imagine becoming bored with red – it would be like becoming bored with the person you love.” ~ Diana Vreeland.

The WordPress Weekly Photo Challenge announced a week ago invited us all to add a post about colour. Even though I didn’t add anything during the allocated week it did have me pondering colour yet again, and more to the point the psychology behind colours.

Varying shades of red...
Varying shades of red…

My favoured colour has always been within the range of red, although the colour that I would call “fire engine red” is one that I use sparingly. My preference begins within the range of pinks, but excluded baby pink, which I only like for babies, and hot pink which is great for the young. The photo above shows the colour of the walls in one of the rooms of my house, which is more of a dusky pink.

Various shades of pink in the curtains.
Various shades of pink in the curtains.

As you can see here, Miss Tibbs is the focal point of the above photo, but take a look behind her and you will see various shades of pink in the curtains. These poor old curtains have seen better days now and will one day be replaced. When I have worked out what I would like to replace them with, that is!

There are shades of red in the office too.
There are shades of red in the office too.

Even on my office desk I have some red items, although as I look around this room I don’t see a lot of definite colour in the room. What is there, however, is pink to reddish tones.

More varying shades of the colour red ~ they are everywhere!
More varying shades of the colour red ~ they are everywhere!

I’m working on a new knitting project just now (more about that at a later date though!) and the colour that I was immediately drawn when choosing the wool was maroon.

My Very Comfy Favorite Chair is burgundy, there are pink and red splashes of colour on the quilt over the arm of the chair and even my coffee cup, a Royal Albert Old English Rose design, has red roses on it.

So what does this all mean? Red is known as a colour of warmth and strength, a power colour, promoting a strong will and confidence. Red is also known as the colour of passion and love. Think about the number of red roses sold on Valentine’s Day and when a love-heart is shown in colour, it always appears in the colour red.

Keywords of the personalities of those who favour the colour red are ~ optimistic, courageous and confident, action oriented, energetic, ambitious and competitive.

Red colour people are explorers and pioneers, and on the down side can also be aggressive and argumentative. They have a need for power, like to control and are hard workers.

The colour red is regarded as a lucky colour in Chinese culture and is a sign of purity in Indian culture and a touch of red is often added to a wedding dress to symbolise the bride’s purity.

My appetite usually does need any help getting motivated, but apparently my red bowls are helping anyway!
My appetite usually doesn’t need any help getting motivated, but apparently my red bowls are helping anyway!

Also known to stimulate an appetite, red is often used in the advertising and business colours of food outlets. (I’m thinking of McDonald’s here!)

Too much of the colour red surrounding a person can also have an adverse reaction, making them feel irritated, even to the point of becoming angry. If a person is feeling unwell or under any kind of emotional stress, red is a colour to steer clear of, due to the high energy levels that red generates.

It is suggested that a dislike of the colour red suggests that you may find anger, which too much red can promote, a difficult emotion to cope with, therefore you will avoid the colour. Hmm, I can totally relate to that! Too much bright red really can upset my equilibrium, to the point of feeling extremely agitated and I don’t cope with that feeling well at all!

However, like I said, I have a preference myself for varying shades of red, so I have researched this aspect of the colour also. I don’t see myself as a power-hungry explosion of energy, that’s for sure, which is how a red personality person seems to be portrayed, so here are some variations on the differing shades of red ~

Those who are drawn to the colour maroon are more controlled in thought and action than their red-favouring friends.

Burgundy is associated with a more serious and sophisticated personality, and is less energetic than a “red” personality. (Whew, that’s a relief to know!)

Those who favour crimson are still known to be determined to succeed, but will do so without stepping on anyone’s toes, unlike their red loving friends.

Scarlet is also known as a less intense colour, indicating enthusiasm and a love of life.

Favouring the colour pink is a whole separate topic again, but just as the colour is softer than red, the suggestion is that “pink” people are much gentler in personality.

So as you can see, there are many diversions to the psychology of a colour, it’s not just a simple matter of the associated personality traits all being “black and white” (yes, pun intended….groan….)

I’ve enjoyed researching the indications of preferences for colours, and how each colour can affect our personalities. I do hope you have enjoyed reading this too, just for a bit of fun.

I’d love to hear your thoughts on whether you agree that colour choices we make and colours we favour can have a psychological impact on us and influence our lives in any way, and whether or not a colour can be associated with a certain personality type.

If enough interest is shown, I may even follow up with some more research into the other “colour” personalities on the spectrum of life, but for now, I think I’ll head off, (wearing my dark red jumper, blue denim jeans and deep pink Ugg boots,) for a cup of coffee, in my red roses cup, of course.  🙂